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Strategy

Strategy

We work with clients to create tailored, holistic digital marketing strategies encompassing our platform knowledge in a way that generates results.

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Resources
4 ways to make PPC work for your ecommerce business Budgeting: be clear on aims Where should you start when it comes to digital marketing? Wearing many hats is a prerequisite in marketing View all resources
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Case Study

Building a consumer brand in a competitive market - Halo Capsule

Halo Capsule is a vacuum technology specialist and produces a range of cordless vacuum cleaners that combine power and technology to be the most easy to use and efficient machines of their kind.
PPC

PPC

Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

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Resources
How to measure your return from advertising spend How to monetise audiences built through the Google Grant (RLSA) Using your budget amount to your advantage What is Quality Score & why does it matter? View all resources
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Case Study

Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
Social

Social

Our social offering focuses around advertising tools on established social media platforms, as well as platforms with newer advertising platforms such as TikTok.

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Resources
Shifting your message from empathy to empowerment How to measure your return from advertising spend Why you should use Facebook Lookalike Audiences Monitoring key metrics for marketing campaigns View all resources
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Case Study

Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
PR

PR

PR helps build your brand; both in the eyes of the public, and search engine rankings through clever media placements, targeting and creative writing.

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Resources
Are you part of the podcast boom? Quality over quantity in PR Choosing small can return big results! How to get started with PR View all resources
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Case Study

Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
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Home / Social Resources

Do you have questions about Social Media advertising?

From Pixels to placements, Insight Tags to impressions, our Social Media advertising team share their expert thoughts and latest updates.

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You’re using Twitter wrong

Today I was interviewed by the Lincolnshire Echo, and the overarching question was, how can small retail shops use Social Media to promote their business. It is an issue that we get asked about all the time and one that I thought was worthy of an article.

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How you can grow your business, through talking about unrelated topics on social media

This is a question that is asked a lot by clients: “Why are you talking about the new film that is coming out and not about the product that we are selling?” It’s simple; some call it ‘news-jacking’ we simply describe it as a way of making a brand relevant to their target market.

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How to use YouTube effectively for marketing

YouTube has a lot to offer you as a marketing platform so you should be making the most of it. It is the second largest search engine in the world as well as having over a billion users, just to put that figure in perspective that is a third of all internet users.

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Building relationships on social media isn’t as virtual as it sounds

While it will never be possible to be in two or more places at once, social media does justice to creating the appearance of it. This quality makes you more accessible to your audience that will, in turn, form closer and more meaningful relationships.

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These stats show why advertisers want Snapchat

2015 has been the year of Snapchat; exciting updates has had users completely addicted with roughly 4 billion daily views. With the photo-based social media stealing the spotlight it is no wonder that everyone else wants a piece of the action.

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Tips for start-ups starting on social media

When you have a clear strategy and use social media correctly, you can create a long, meaningful relationship with your consumers and reach out to find potential future employees. Social media offers you the opportunity to connect with a wide host of people, and this will boost your business.

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A guide on how to create a Twitter account

Twitter is an undeniably important part of your social media presence so you should be setting up your account correctly to make the most of it. In short, Twitter is a micro-blogging tool that encourages you to share regularly your thoughts.

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‘Social signals’ and their effect on your search rankings

The term ‘social signals’ has almost been talked about to death, it has been used and abused by social marketers. As a result there are now massive misconceptions about the true meaning of the term. Social signals are able to have massive positive impacts on your site’s organic search rankings so it is important for you to stick with it.

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How to use Twitter analytics to get important information

If you’re not already, you should be using Twitter analytics to improve your performance. Without knowledge of what is successful and what isn’t you are unable to adapt your content and posts and achieve your desired results.

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