Do you have questions about Social Media advertising?

From Pixels to placements, Insight Tags to impressions, our Social Media advertising team share their expert thoughts and latest updates.

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Boost engagement through the use of images

Is your content creating a high level of engagement from your social media fans and followers? If you would like to see a higher level, new research has found that photos are the way to reach your engagement goals.

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Brand awareness through social media

When you are looking to increase brand awareness, social media can soon become your best friend. While you may be reluctant at first as it is nearly impossible to measure the level of return, it is a vital part of identifying and developing your brand.

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Importance of measuring content marketing ROI

With more and more competition, online marketers are under record amounts of pressure to be heard. 2015, in particular, is proving to be an interesting, if not difficult year for online marketing. For the first time, mobile web viewing surpassed desktop web viewing last year, and social platforms such as Facebook and Twitter have posed some serious threats to Google’s advertising revenue.

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Inspire people to share your content

It’s no secret that one of the best reasons to get your business involved in social media is the word of mouth that is sharing. Every time a reader shares your content you’re reaching a much wider audience and hopefully, you’ll gain a large following within no time at no extra cost.

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Why followers are irrelevant, and loyalty is key

Since their existence, Twitter and other social networks, people have been fantasised by the number of followers or ‘likes’ that they have on the platforms. The thought process behind it was that the more followers that you had, the better your social media would convert for you.

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What does Facebook’s Instant Article feature mean for brands?

Facebook launched its new Instant Article Feature back in May, offering publishers of media outlets and brands the chance to upload more interactive content.

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6 reasons why your brand should be on Pinterest

Pinterest is one of the fastest growing social networks and its especially strong in the female sector with 80% of females having an account and of those 50% have a child.

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Top three tips on standing out in the crowd on LinkedIn

LinkedIn has quickly grown to be the biggest online platform for those involved in a business career. With well over 364 million other users logging in to promote themselves, it’s important to know how to use LinkedIn to its full potential. Whilst signing up and creating a profile is simple enough, here are the top three ways to ensure you stand out in the online crowd.

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Why isn’t your company using Snapchat?

Every consumer facing company without fail should utilise as many social platforms as possible to see which ones their audience is most comfortable in using, SnapChat is a more recent one in the jigsaw and one with 71% of their users being under 25, if this is your demographic you are a fool to not be there.

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