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Strategy

Strategy

We work with clients to create tailored, holistic digital marketing strategies encompassing our platform knowledge in a way that generates results.

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Resources
4 ways to make PPC work for your ecommerce business Budgeting: be clear on aims Where should you start when it comes to digital marketing? Wearing many hats is a prerequisite in marketing View all resources
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Case Study

Building a consumer brand in a competitive market - Halo Capsule

Halo Capsule is a vacuum technology specialist and produces a range of cordless vacuum cleaners that combine power and technology to be the most easy to use and efficient machines of their kind.
PPC

PPC

Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

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Resources
How to measure your return from advertising spend How to monetise audiences built through the Google Grant (RLSA) Using your budget amount to your advantage What is Quality Score & why does it matter? View all resources
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Case Study

Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
Social

Social

Our social offering focuses around advertising tools on established social media platforms, as well as platforms with newer advertising platforms such as TikTok.

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Resources
Shifting your message from empathy to empowerment How to measure your return from advertising spend Why you should use Facebook Lookalike Audiences Monitoring key metrics for marketing campaigns View all resources
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Case Study

Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
PR

PR

PR helps build your brand; both in the eyes of the public, and search engine rankings through clever media placements, targeting and creative writing.

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Resources
Are you part of the podcast boom? Quality over quantity in PR Choosing small can return big results! How to get started with PR View all resources
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Case Study

Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
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Home / Social Resources

Do you have questions about Social Media advertising?

From Pixels to placements, Insight Tags to impressions, our Social Media advertising team share their expert thoughts and latest updates.

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Brand awareness through social media

When you are looking to increase brand awareness, social media can soon become your best friend. While you may be reluctant at first as it is nearly impossible to measure the level of return, it is a vital part of identifying and developing your brand.

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Importance of measuring content marketing ROI

With more and more competition, online marketers are under record amounts of pressure to be heard. 2015, in particular, is proving to be an interesting, if not difficult year for online marketing. For the first time, mobile web viewing surpassed desktop web viewing last year, and social platforms such as Facebook and Twitter have posed some serious threats to Google’s advertising revenue.

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Inspire people to share your content

It’s no secret that one of the best reasons to get your business involved in social media is the word of mouth that is sharing. Every time a reader shares your content you’re reaching a much wider audience and hopefully, you’ll gain a large following within no time at no extra cost.

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Why followers are irrelevant, and loyalty is key

Since their existence, Twitter and other social networks, people have been fantasised by the number of followers or ‘likes’ that they have on the platforms. The thought process behind it was that the more followers that you had, the better your social media would convert for you.

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What does Facebook’s Instant Article feature mean for brands?

Facebook launched its new Instant Article Feature back in May, offering publishers of media outlets and brands the chance to upload more interactive content.

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6 reasons why your brand should be on Pinterest

Pinterest is one of the fastest growing social networks and its especially strong in the female sector with 80% of females having an account and of those 50% have a child.

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Top three tips on standing out in the crowd on LinkedIn

LinkedIn has quickly grown to be the biggest online platform for those involved in a business career. With well over 364 million other users logging in to promote themselves, it’s important to know how to use LinkedIn to its full potential. Whilst signing up and creating a profile is simple enough, here are the top three ways to ensure you stand out in the online crowd.

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Why isn’t your company using Snapchat?

Every consumer facing company without fail should utilise as many social platforms as possible to see which ones their audience is most comfortable in using, SnapChat is a more recent one in the jigsaw and one with 71% of their users being under 25, if this is your demographic you are a fool to not be there.

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5 easy ways to grow your Instagram following

Instagram is a relatively new social media platform in terms of networking, and everyone wants to increase their Instagram following, whether you already have an established brand or you're a new and upcoming photographer. With 300 million users active each month, and 20 billion photos that have been posted, it's not hard to see why.

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