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Strategy

Strategy

We work with clients to create tailored, holistic digital marketing strategies encompassing our platform knowledge in a way that generates results.

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Resources
4 ways to make PPC work for your ecommerce business Budgeting: be clear on aims Where should you start when it comes to digital marketing? Wearing many hats is a prerequisite in marketing View all resources
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Case Study

Building a consumer brand in a competitive market - Halo Capsule

Halo Capsule is a vacuum technology specialist and produces a range of cordless vacuum cleaners that combine power and technology to be the most easy to use and efficient machines of their kind.
PPC

PPC

Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

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Resources
How to measure your return from advertising spend How to monetise audiences built through the Google Grant (RLSA) Using your budget amount to your advantage What is Quality Score & why does it matter? View all resources
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Case Study

Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
Social

Social

Our social offering focuses around advertising tools on established social media platforms, as well as platforms with newer advertising platforms such as TikTok.

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Resources
Shifting your message from empathy to empowerment How to measure your return from advertising spend Why you should use Facebook Lookalike Audiences Monitoring key metrics for marketing campaigns View all resources
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Case Study

Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
PR

PR

PR helps build your brand; both in the eyes of the public, and search engine rankings through clever media placements, targeting and creative writing.

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Resources
Are you part of the podcast boom? Quality over quantity in PR Choosing small can return big results! How to get started with PR View all resources
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Case Study

Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
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Home / News

What We're Up To Now

Here’s the latest direct from Distract HQ.

Industry Commentary

Unpacking the Impact of TikTok Shop’s GMV Max: One Month Later

Written by Amanda Vestergaard, Social Media Executive. Is GMV Max worth it? What’s working, what isn’t, and how are we refining the strategy to get even better results?

News

Meet the Women Behind Distract: Creative, Dedicated and Inspirational

Written by Lauren Thorpe, PR and Content Executive. To celebrate International Women’s Day this year we’re celebrating the great work of the women of Distract…

News

A New Chapter: Our Move to a New Office

Written by Lauren Thorpe, PR Executive. The first two months of 2025 have been a busy and exciting time for Distract as we settled into our new location.

Industry Commentary

Innovations in B2B Digital Marketing: Exploring Effective Channels & Cutting-Edge Tactics

Written by Lauren Thorpe, PR Executive Take a look at our latest research piece exploring the innovations in B2B marketing.

Event

Welcome Aboard! Meet Distract’s new Managing Director

Written by Lauren Thorpe, PR Executive.  Distract and ThoughtMix have kickstarted 2025 with an exciting addition to both agencies – Join us in welcoming Jonathan Cropley as our new Managing Director.

Industry Commentary

The Instagram Update… Let’s Talk About It

Written by Lauren Thorpe, PR Executive Meta has kicked off 2025 with the controversial role out of updates for the ever-popular Instagram. Our graphic design, photography and content team have put together a run down of the important changes that will affect businesses and how to adapt to this new update.

Industry Commentary

Christmas Spotlight on John Lewis: The Good, The Meh and The Silly Festive Ads

Written by Lauren Thorpe, PR Executive Christmas is a big time of the year, and it is no different in the world of marketing. Over the past decade Christmas advertising has increased in popularity, with many people discussing their favourites of the year; and no brand has become more iconic in this phenomenon than the John Lewis Christmas ad which has become a tradition of Christmas in its own right.  Here at Distract, we’ve looked back over the past 18 years of John Lewis Christmas advertising to discuss what we think they got right, what they got wrong, and why these adverts have become such a staple of the holiday season.

Event

Thoughtmix Founder Acquires Distract

Peter Watson and Bradley McKenny, former Directors of Distract, have sold the digital marketing agency to Steve Bryant, founder and Managing Director of Umbrella Brands Group, behind affiliate marketing agency Thoughtmix.

Event

Distract Draws Crowds at B2B Marketing Expo

Rounding off a busy year, Team Distract headed down to London to present at the B2B Marketing Expo, drawing huge crowds in the process.

Award

Time To Celebrate as Distract Revels in Raft of Award Nominations

We’re no strangers to awards at Distract, but we’re celebrating this December as we’ve managed to pick up three nominations along with several of our clients being nominated for recognition at the CityX Lincolnshire Innovation and Technology Awards.

Award

Distract directors named in Lincolnite’s 30 Under 30 again

It’s time to celebrate once again as Managing Director Peter Watson and Operations Director Bradley McKenny have been named as two of the Lincolnite’s prestigious 30 Under 30 list for the second time.

Event

Distract Returns to the B2B Marketing Expo

Distract will once again be exhibiting at the B2B Marketing Expo, taking place at the ExCel, London on 16-17th November.

Event

Hospice Income Generation Network

This week, Peter and Tom have taken part in a webinar to HIGN’s members about how their Hospices can generate more income through digital marketing.

Event

Tim Lovejoy Podcast

Peter took part in Tim Lovejoy’s Lovejoy podcast about how digital marketing works: have a listen on Spotify or Apple Podcasts!

News

Distract celebrates 5 years in business

Distract has now been trading for 5 years! We celebrated with a doughnut cake which was enjoyed socially distanced.

News

Distract have moved!

We have now completed our move from Think Tank to our new office address: 15 Witham Park House, Waterside South, Lincoln LN5 7JN.

Award

Digital Entrepreneur Awards

We are delighted to be a finalist for the category “Best Use of Video”.

Event

B2B Marketing Expo

We will be taking part in this years B2B Marketing Expo in London. Visit our stall for live presentations on hot digital marketing topics and speak with our expert team about your next campaign.

Event

Lincolnshire Business Expo

We are delighted to be taking part in this year’s Lincolnshire Business Expo by CityX. Peter and Tom will both be hosting seminars on the day about improving your digital marketing and what to look out for in 2019.

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