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Strategy

Strategy

We work with clients to create tailored, holistic digital marketing strategies encompassing our platform knowledge in a way that generates results.

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Resources
4 ways to make PPC work for your ecommerce business Budgeting: be clear on aims Where should you start when it comes to digital marketing? Wearing many hats is a prerequisite in marketing View all resources
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Case Study

Building a consumer brand in a competitive market - Halo Capsule

Halo Capsule is a vacuum technology specialist and produces a range of cordless vacuum cleaners that combine power and technology to be the most easy to use and efficient machines of their kind.
PPC

PPC

Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

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Resources
How to measure your return from advertising spend How to monetise audiences built through the Google Grant (RLSA) Using your budget amount to your advantage What is Quality Score & why does it matter? View all resources
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Case Study

Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
Social

Social

Our social offering focuses around advertising tools on established social media platforms, as well as platforms with newer advertising platforms such as TikTok.

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Resources
Shifting your message from empathy to empowerment How to measure your return from advertising spend Why you should use Facebook Lookalike Audiences Monitoring key metrics for marketing campaigns View all resources
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Case Study

Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
PR

PR

PR helps build your brand; both in the eyes of the public, and search engine rankings through clever media placements, targeting and creative writing.

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Resources
Are you part of the podcast boom? Quality over quantity in PR Choosing small can return big results! How to get started with PR View all resources
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Case Study

Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
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Home / PPC Resources

Everything you ever wanted to know about PPC

From Ad Extensions to auctions, Data Studio to Dynamic Ads, our PPC (Pay Per Click) advertising team share their insights and expert knowledge.

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Can We Fully Rely on Automation?

Machine learning, or “artificial intelligence”, has undoubtedly grown in popularity and prevalence within the past few years, especially in the marketing world. But can we trust it?

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Why your ROAS might not be as good as you think

ROAS is essential to determine whether a campaign is producing the revenue you expect it to and whether you should renew the campaign or bring it to a close to avoid wasting more of your ad budget.

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How to start marketing with a small budget

As with every start to marketing, it is important to define your goal and determine what it is that you want out of your paid advertising.

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Perception and Branding

Fashion is a funny thing. What might be everyone’s cup of tea one week, might be the target of disdain the next. Fashion dictates not only clothing and style, but also marketing. How can you stay ahead of the most changeable zeitgeist there is? Spoiler, you probably can’t!

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Starting 2022 marketing off right

It may seem like we are all walking through treacle when it comes to business in 2022. The devastating effects of COVID-19 have not been undersold by any means, but it pays to be optimistic in business and therefore, marketing.

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Being a Client’s guide

Whenever we begin a working relationship with a client, one of the most important aspects is to understand their needs, and understand what we can do to help them.

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Using your budget amount to your advantage

In business, I’m often asked: "What sort of budget should be put into digital marketing?"

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Budgeting: be clear on aims

Deciding on a budget can be a real challenge, let’s be honest. What is right for one business won’t simply slot into another’s plans. Here, the Search Team spells out how to keep it focused.

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Where should you start when it comes to digital marketing?

Research. Research. Research. If you’re ever unsure where to begin when looking at digital marketing for your campaign, those three points are a good place to start.

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