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Strategy

Strategy

We work with clients to create tailored, holistic digital marketing strategies encompassing our platform knowledge in a way that generates results.

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Resources
4 ways to make PPC work for your ecommerce business Budgeting: be clear on aims Where should you start when it comes to digital marketing? Wearing many hats is a prerequisite in marketing View all resources
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Case Study

Building a consumer brand in a competitive market - Halo Capsule

Halo Capsule is a vacuum technology specialist and produces a range of cordless vacuum cleaners that combine power and technology to be the most easy to use and efficient machines of their kind.
PPC

PPC

Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

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Resources
How to measure your return from advertising spend How to monetise audiences built through the Google Grant (RLSA) Using your budget amount to your advantage What is Quality Score & why does it matter? View all resources
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Case Study

Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
Social

Social

Our social offering focuses around advertising tools on established social media platforms, as well as platforms with newer advertising platforms such as TikTok.

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Resources
Shifting your message from empathy to empowerment How to measure your return from advertising spend Why you should use Facebook Lookalike Audiences Monitoring key metrics for marketing campaigns View all resources
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Case Study

Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
PR

PR

PR helps build your brand; both in the eyes of the public, and search engine rankings through clever media placements, targeting and creative writing.

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Resources
Are you part of the podcast boom? Quality over quantity in PR Choosing small can return big results! How to get started with PR View all resources
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Case Study

Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
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Home / PPC Resources

Everything you ever wanted to know about PPC

From Ad Extensions to auctions, Data Studio to Dynamic Ads, our PPC (Pay Per Click) advertising team share their insights and expert knowledge.

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Digital marketing’s black sheep – don’t discount Bing

Search engines have been a constant throughout the lifetime of the internet. Ever since the days where we would all marvel over the computers in the school library for an hour a day, we’ve always used search engines as guides, as the main gateway to sites that would have previously passed us by.

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How to set up your Google Search Campaign correctly

Whether we like it or not, Google is the ruling platform on the internet. It drives everything from opinion to politics to purchasing decisions every day.

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How to monetise audiences built through the Google Grant (RLSA)

We spoke before about the Google Grant in a previous post in how to apply for one, and to make sure that your company was ready to meet the criteria for the grant. However, when there’s a campaign that’s made its mark and has succeeded in creating engagement for the company; what’s the next step?

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What exactly is a Showcase Shopping Ad?

If you have any experience with Google AdWords, it’s likely you’ll be versed with every advertiser’s saviour – Google Shopping Ads. However, you might not have met their new and improved cousin, Showcase Shopping Ads.

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How to write successful text ads that effectively reach potential customers

Text ads are the most common ad format on the Google Network. Whether you are looking for a service, a company, location or more information on a subject, where do we go for that information? The Search Network.

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Why you should be using Ad Extensions

Ad Extensions are a type of ad format that show extra information about your business on your ads. The more you show, the bigger the ad. The bigger the ad, the more eye-catching your ad becomes to a potential customer. Not only do they increase the size of your ad but they also increase your quality score. It’s a no brainer.

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What is dynamic remarketing and how could it help your business?

Have you visited a website, and viewed a particular product, and noticed that ever since that product has been following you around the internet in the form of display adverts?

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What is Quality Score & why does it matter?

Quality Score is a metric Google created to measure the quality & relevance of your ads. It is used to determine your Cost-Per-Click, along with the position of your ad on the Search Engine Results Page (SERP).

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What are bid adjustments, and how can they help my Adwords campaign?

A key mistake that businesses make when running AdWords campaigns is that they don’t consider the different contexts in which users click on their adverts, and therefore bid a flat rate for all of their clicks regardless of a number of variables which could make your bids cheaper and more expensive.

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