Making content relevant with PR

When it comes to making headlines, we do it best. Here, the PR team share their latest thoughts and top tips on how to start making waves in your industry.

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Pitfalls to Avoid When Measuring Your Success

Sometimes, measuring your success can be disheartening, especially when you’re not seeing the results you want to see immediately. Oftentimes, playing the long game with your marketing strategy can lead to long-lasting success. Let’s explore a few common pitfalls to avoid when measuring success.

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How Do You Stand Out in the Crowd?

As more and more businesses and brands move to the online space, it’s becoming much harder to stand out from the crowd. In such a competitive space, you may find yourself getting bogged down and constantly worrying about staying on top. From TikTok marketing to competitor bidding, we’ll talk you through the best ways to stand out from the crowd.

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Traditional vs Digital Marketing

Traditional marketing has been around for decades, and more recently, the emergence of digital marketing is thriving in today’s technology-led society. Over the years, marketing has become one of the world’s largest industries, especially with the introduction of radio, TVs, the internet and phones. You’ll rarely go a day without running into an ad in this day and age, whether you’re walking, driving or scrolling through your phone. Let’s explore the pros and cons of each strategy.

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Utilising Influencers in PR

Influencer marketing has taken the industry by storm with the emergence of GK Barry, Francis Bourjois, Charlie D’Amelio, and others. Influencers span more than just Instagram; they can emerge from TikTok, YouTube and Twitter. Here we take a look at how we can use influencers not only for advertising but also for our PR strategies.

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Marketing Year in Review 2022

2022 has undoubtedly seen many new digital marketing trends, which the team at Distract have tried and tested and are now common practice for many of our members. Staying on top of digital marketing trends is how we continue to provide our clients with the best results, growth and strategies. We’ve compiled a list of the top digital marketing trends from 2022, and we’ll also look forwards to the trends we expect to see in 2023.

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What Are the Benefits of Repurposing Content?

Everyone knows how important good quality content is in digital marketing, so why let an original piece of content be forgotten after it’s served its purpose?

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How to Get the Most Out of Your Digital PR

Digital PR is a tactic used to increase a brand’s online presence and reputation. A good digital PR campaign provides measurable results that drive website traffic, increase social media following and boost organic rankings while pushing your brand as a thought leader in your industry.

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Perception and Branding

Fashion is a funny thing. What might be everyone’s cup of tea one week, might be the target of disdain the next. Fashion dictates not only clothing and style, but also marketing. How can you stay ahead of the most changeable zeitgeist there is? Spoiler, you probably can’t!

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Should you always jump on every trend?

In marketing, there’s a real underlying cult-like feel to everyday life...

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Distract is rated 5 stars on Google based on 27 reviews

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