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Strategy

Strategy

We work with clients to create tailored, holistic digital marketing strategies encompassing our platform knowledge in a way that generates results.

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Resources
4 ways to make PPC work for your ecommerce business Budgeting: be clear on aims Where should you start when it comes to digital marketing? Wearing many hats is a prerequisite in marketing View all resources
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Case Study

Building a consumer brand in a competitive market - Halo Capsule

Halo Capsule is a vacuum technology specialist and produces a range of cordless vacuum cleaners that combine power and technology to be the most easy to use and efficient machines of their kind.
PPC

PPC

Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

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Resources
How to measure your return from advertising spend How to monetise audiences built through the Google Grant (RLSA) Using your budget amount to your advantage What is Quality Score & why does it matter? View all resources
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Case Study

Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
Social

Social

Our social offering focuses around advertising tools on established social media platforms, as well as platforms with newer advertising platforms such as TikTok.

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Resources
Shifting your message from empathy to empowerment How to measure your return from advertising spend Why you should use Facebook Lookalike Audiences Monitoring key metrics for marketing campaigns View all resources
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Case Study

Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
PR

PR

PR helps build your brand; both in the eyes of the public, and search engine rankings through clever media placements, targeting and creative writing.

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Resources
Are you part of the podcast boom? Quality over quantity in PR Choosing small can return big results! How to get started with PR View all resources
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Case Study

Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
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Home / Strategy Resources

The ABC's of Marketing Strategy

From personal branding to podcasting, reporting to results, our expert digital marketing team share their thoughts on the latest trends, insights and news.

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The Ultimate Guide to Crafting High-Performing PPC Campaigns

Creating high-performing PPC (Pay-Per-Click) campaigns can be a game-changer for your business. But how do you ensure your campaigns hit the mark?

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Pitfalls to Avoid When Measuring Your Success

Sometimes, measuring your success can be disheartening, especially when you’re not seeing the results you want to see immediately. Oftentimes, playing the long game with your marketing strategy can lead to long-lasting success. Let’s explore a few common pitfalls to avoid when measuring success.

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How Do You Stand Out in the Crowd?

As more and more businesses and brands move to the online space, it’s becoming much harder to stand out from the crowd. In such a competitive space, you may find yourself getting bogged down and constantly worrying about staying on top. From TikTok marketing to competitor bidding, we’ll talk you through the best ways to stand out from the crowd.

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Traditional vs Digital Marketing

Traditional marketing has been around for decades, and more recently, the emergence of digital marketing is thriving in today’s technology-led society. Over the years, marketing has become one of the world’s largest industries, especially with the introduction of radio, TVs, the internet and phones. You’ll rarely go a day without running into an ad in this day and age, whether you’re walking, driving or scrolling through your phone.  Let’s explore the pros and cons of each strategy.

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How to integrate SEO within your Paid Search Strategy

SEO and paid search are often pitted against each other, and the debate around which is better has been raging for many years. SEO, when done well, provides sustainable results in the long term but is often perceived as too slow. In contrast, paid search offers quick, highly-targeted results but is complex to master. Let’s delve a little deeper into why SEO and paid search work best when integrated.

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Can TikTok Marketing Really Supercharge your Business Success?

TikTok marketing has been around for some time, and many businesses have reaped the rewards, increasing their brand awareness. But fear not; adding TikTok to your digital marketing strategy is not too late. Here we take a look at how we can use TikTok for both B2C and B2B to supercharge your business success.

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Utilising Influencers in PR

Influencer marketing has taken the industry by storm with the emergence of GK Barry, Francis Bourjois, Charlie D’Amelio, and others. Influencers span more than just Instagram; they can emerge from TikTok, YouTube and Twitter. Here we take a look at how we can use influencers not only for advertising but also for our PR strategies.

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Marketing Year in Review 2022

2022 has undoubtedly seen many new digital marketing trends, which the team at Distract have tried and tested and are now common practice for many of our members. Staying on top of digital marketing trends is how we continue to provide our clients with the best results, growth and strategies.  We’ve compiled a list of the top digital marketing trends from 2022, and we’ll also look forwards to the trends we expect to see in 2023.

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The Importance of Colour in Your Creative Assets

Colour is instrumental in changing and influencing how consumers perceive and interact with your brand, so choosing a colour palette that aligns with your values is essential. Bright, pastel colours can evoke happy emotions, whereas darker tones can underline a more serious brand message. Whatever you do, choose carefully. Once people get to know your brand, it's difficult to change. Ask any designer, and they'll tell you the rebranding process can be difficult and expensive.

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