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Strategy

Strategy

We work with clients to create tailored, holistic digital marketing strategies encompassing our platform knowledge in a way that generates results.

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Resources
4 ways to make PPC work for your ecommerce business Budgeting: be clear on aims Where should you start when it comes to digital marketing? Wearing many hats is a prerequisite in marketing View all resources
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Case Study

Building a consumer brand in a competitive market - Halo Capsule

Halo Capsule is a vacuum technology specialist and produces a range of cordless vacuum cleaners that combine power and technology to be the most easy to use and efficient machines of their kind.
PPC

PPC

Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

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Resources
How to measure your return from advertising spend How to monetise audiences built through the Google Grant (RLSA) Using your budget amount to your advantage What is Quality Score & why does it matter? View all resources
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Case Study

Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
Social

Social

Our social offering focuses around advertising tools on established social media platforms, as well as platforms with newer advertising platforms such as TikTok.

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Resources
Shifting your message from empathy to empowerment How to measure your return from advertising spend Why you should use Facebook Lookalike Audiences Monitoring key metrics for marketing campaigns View all resources
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Case Study

Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
PR

PR

PR helps build your brand; both in the eyes of the public, and search engine rankings through clever media placements, targeting and creative writing.

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Resources
Are you part of the podcast boom? Quality over quantity in PR Choosing small can return big results! How to get started with PR View all resources
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Case Study

Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
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Home / Strategy Resources

The ABC's of Marketing Strategy

From personal branding to podcasting, reporting to results, our expert digital marketing team share their thoughts on the latest trends, insights and news.

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Embracing technology for your charity; how can it be done?

Third Sector > Charity. noun: an organization set up to provide help and raise money for those in need.

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Charities: Making the most of marketing

At Distract we’re always looking to help our clients achieve their potential in their own way, and with the third sector, it’s important to make sure that their mission statement is being communicated effectively across many channels to help maximise engagement as much as possible.

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Digital Marketing – Why are you using it?

Digital marketing is everywhere in this day and age; from social media to billboards. They can appear when watching a video on YouTube, or they could be displayed as an ad when playing a game on your smartphone; the variations of digital marking are incredible, and only heed the call of using a significant portion of your marketing budget on digital advertising.

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Shifting your message from empathy to empowerment

Empathy noun: the ability to understand and share the feelings of another. Empowerment noun: authority or power given to someone to do something.

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Are you part of the podcast boom?

We get asked about ways to self-promote and spread key messaging all the time. At the moment, audio is truly a category that’s really growing and one of the best ways that people are seeing returns right now in terms of content creation is podcasting.

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Grab your store customers and move them online

Moving your clients from one medium to another is critical to the success of your business. One thing that is necessary for this day and age is keeping that customer within your system, whether that be on a mailing list or in your social media presence.

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What is relationship marketing?

So, what is relationship marketing and why should you care? Well, that is what it is all about. Making people care, making you care.

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How video marketing can change your business

One of the best ways to market and get noticed online is video. Whether you're marketing on Facebook, Snapchat or Twitter, you should be pairing any written content with videos. To market successfully your company should be observing what works and what doesn't and reacting to it, and without a doubt video marketing works.

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Is there a difference between marketing and advertising?

In short, yes, the difference between advertising and marketing is quite substantial. Advertising is the presentation of a product or an idea, whereas marketing is the introduction of something new to the marketplace. To create a successful campaign one must use both concepts together, ensuring that they do not contradict each other.

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