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Strategy

Strategy

We work with clients to create tailored, holistic digital marketing strategies encompassing our platform knowledge in a way that generates results.

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Resources
4 ways to make PPC work for your ecommerce business Budgeting: be clear on aims Where should you start when it comes to digital marketing? Wearing many hats is a prerequisite in marketing View all resources
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Case Study

Building a consumer brand in a competitive market - Halo Capsule

Halo Capsule is a vacuum technology specialist and produces a range of cordless vacuum cleaners that combine power and technology to be the most easy to use and efficient machines of their kind.
PPC

PPC

Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

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Resources
How to measure your return from advertising spend How to monetise audiences built through the Google Grant (RLSA) Using your budget amount to your advantage What is Quality Score & why does it matter? View all resources
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Case Study

Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
Social

Social

Our social offering focuses around advertising tools on established social media platforms, as well as platforms with newer advertising platforms such as TikTok.

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Resources
Shifting your message from empathy to empowerment How to measure your return from advertising spend Why you should use Facebook Lookalike Audiences Monitoring key metrics for marketing campaigns View all resources
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Case Study

Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
PR

PR

PR helps build your brand; both in the eyes of the public, and search engine rankings through clever media placements, targeting and creative writing.

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Resources
Are you part of the podcast boom? Quality over quantity in PR Choosing small can return big results! How to get started with PR View all resources
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Case Study

Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
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Home / PR Resources

Making content relevant with PR

When it comes to making headlines, we do it best. Here, the PR team share their latest thoughts and top tips on how to start making waves in your industry.

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Starting 2022 marketing off right

It may seem like we are all walking through treacle when it comes to business in 2022. The devastating effects of COVID-19 have not been undersold by any means, but it pays to be optimistic in business and therefore, marketing.

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Dare to be different? Is unconventional marketing for you?

Getting a killer campaign out there that will get people talking or thinking about your brand is sometimes a dream that many never execute. But really, do you need to?

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Is a rebrand worth it?

You’ll have all seen the Facebook rebrand this week. To differentiate between Facebook as a platform and the other brands that Mark Zuckerberg’s company owns, Instagram, WhatsApp and VR subsidiary Oculus, the company will now be called Meta.

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The best PR campaign KPIs

These are used across many industries to make sure that the service or product being offered is meeting the goals set at the beginning of its fruition.

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Reacting to global events in your marketing

It’s been a tough year or so for businesses. The effects of COVID-19 have been undeniable both in terms of public health and for the economy. However, it’s been the ones that have adapted and reconvened to fit what some were calling ‘the new normal’ at the height of the pandemic that have done well.

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Podcast Promotion: what are Audiograms?

Podcasts are a fantastic medium for any business to reach its customers. Even as a hobby, a podcast enables users to download and listen to an episode whenever they choose to. For businesses, they are highly trackable and measurable tools for engagement, marketing and perhaps sales and real revenue generation when done correctly.

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Digital & traditional marketing working together

Up until 1999, traditional marketing was the only method in spreading the message of a brand, through newspapers, radio and television.

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Being a Client’s guide

Whenever we begin a working relationship with a client, one of the most important aspects is to understand their needs, and understand what we can do to help them.

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Quality over quantity in PR

When a project at Distract begins to come together, a significant part of the puzzle is PR. Working in the PR department as a Digital PR Executive, I’m always talking to a wide variety of journalists and companies to see how we can best paint a brand message in the best light.

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