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Strategy

Strategy

We work with clients to create tailored, holistic digital marketing strategies encompassing our platform knowledge in a way that generates results.

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Resources
4 ways to make PPC work for your ecommerce business Budgeting: be clear on aims Where should you start when it comes to digital marketing? Wearing many hats is a prerequisite in marketing View all resources
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Case Study

Building a consumer brand in a competitive market - Halo Capsule

Halo Capsule is a vacuum technology specialist and produces a range of cordless vacuum cleaners that combine power and technology to be the most easy to use and efficient machines of their kind.
PPC

PPC

Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

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Resources
How to measure your return from advertising spend How to monetise audiences built through the Google Grant (RLSA) Using your budget amount to your advantage What is Quality Score & why does it matter? View all resources
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Case Study

Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
Social

Social

Our social offering focuses around advertising tools on established social media platforms, as well as platforms with newer advertising platforms such as TikTok.

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Resources
Shifting your message from empathy to empowerment How to measure your return from advertising spend Why you should use Facebook Lookalike Audiences Monitoring key metrics for marketing campaigns View all resources
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Case Study

Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
PR

PR

PR helps build your brand; both in the eyes of the public, and search engine rankings through clever media placements, targeting and creative writing.

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Resources
Are you part of the podcast boom? Quality over quantity in PR Choosing small can return big results! How to get started with PR View all resources
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Case Study

Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
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Home / Social Resources

Do you have questions about Social Media advertising?

From Pixels to placements, Insight Tags to impressions, our Social Media advertising team share their expert thoughts and latest updates.

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Is Instagram stories stealing Snapchat’s market share?

After a solid period of quarter-on-quarter growth for Snapchat in 2016, the introduction of Instagram stories has caused the photo-sending app a significant drop in growth, according to the new stats released in its IPO filing. Could this be the end of Snapchat?

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Interruption marketing: how to get more traction on social

The number one mistake that businesses are making on social media is that they don’t consider how their target audience is going to respond to their advert. There is an expectation that adverts will work, regardless of its content.

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Snapchat introduces new targeting options, and they’re not what you were expecting

Social media advertising is increasingly becoming the lifeblood of digital marketing. This is because the level to which marketers can target people on Facebook and other platforms is further advanced than any other form of marketing.

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Why your business needs to use Facebook Advertising and how to get started

Does your business use Facebook advertising? If not, it should be. Facebook adverts are amongst the most targeted, flexible and targeted advert formats around, and you’d be a fool not to get involved, especially with the huge and measurable potential ROIs.

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Instagram adds vertical video ad formats

We test multiple advertising creatives all the time to see what is providing the best return for our clients. Most recently we have seen a large increase in the use of, and success with portrait video.

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What we’ve learnt: Facebook Messenger adverts

Facebook's advertising product is constantly changing. As a team of social media experts, keeping up with the multiple daily changes that social networks release is one of the more challenging parts of our job!

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What are your Twitter customer service times?

Twitter have just introduced a new update which allows businesses to show that they offer customer service on their profile.

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How to use Instagram stories

Instagram made a pretty big move when they released their new feature; Instagram Stories. Essentially they aimed to grab Snapchat's users and increase the average amount of time spent people spent using their platform.

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What does Instagram stories mean to your business?

Everyone knows that Facebook tried to acquire Snapchat for $3bn and they were politely rejected by Evan Spiegel. Ever since this offer was rejected, Facebook has tried to create their own Snapchat, with many failing. Their latest attempt is that of Instagram stories.

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