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Strategy

Strategy

We work with clients to create tailored, holistic digital marketing strategies encompassing our platform knowledge in a way that generates results.

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Resources
4 ways to make PPC work for your ecommerce business Budgeting: be clear on aims Where should you start when it comes to digital marketing? Wearing many hats is a prerequisite in marketing View all resources
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Case Study

Building a consumer brand in a competitive market - Halo Capsule

Halo Capsule is a vacuum technology specialist and produces a range of cordless vacuum cleaners that combine power and technology to be the most easy to use and efficient machines of their kind.
PPC

PPC

Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

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Resources
How to measure your return from advertising spend How to monetise audiences built through the Google Grant (RLSA) Using your budget amount to your advantage What is Quality Score & why does it matter? View all resources
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Case Study

Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
Social

Social

Our social offering focuses around advertising tools on established social media platforms, as well as platforms with newer advertising platforms such as TikTok.

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Resources
Shifting your message from empathy to empowerment How to measure your return from advertising spend Why you should use Facebook Lookalike Audiences Monitoring key metrics for marketing campaigns View all resources
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Case Study

Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
PR

PR

PR helps build your brand; both in the eyes of the public, and search engine rankings through clever media placements, targeting and creative writing.

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Resources
Are you part of the podcast boom? Quality over quantity in PR Choosing small can return big results! How to get started with PR View all resources
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Case Study

Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
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Home / Social Resources

Do you have questions about Social Media advertising?

From Pixels to placements, Insight Tags to impressions, our Social Media advertising team share their expert thoughts and latest updates.

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How to use Twitter analytics to get important information

If you’re not already, you should be using Twitter analytics to improve your performance. Without knowledge of what is successful and what isn’t you are unable to adapt your content and posts and achieve your desired results.

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7 key ways to increase blog shares through Twitter

While it is widely acknowledged that the more shares you get, the more views your blog will get, those Twitter shares can be hard to come by. There are, however, some things that you can do to increase the chances of being shared.

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How to create Instagram adverts

Instagram can be a powerful advertising tool, you and your brand need to be using it. To be a success in this style of advertising there are some simple tips that you should take on board.

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5 psychology tips to help boost your social media posts

If you are struggling to meet your targets on social media you should tailor your content to appeal to your audience on an emotional level. There are five simple and easy tips that if you follow and adapt to your need, you will see your audience engagement increase rapidly.

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What is Twitter Moments?

Following big news and trend has just gotten easier thanks to Twitter’s new tool, Moments. Users will be able to keep up to date without having to follow heaps of accounts or constantly searching hashtags.

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Facebook plans to take on YouTube

Major social media platform, Facebook, is preparing to battle head to head with video forum, Youtube. Facebook is currently running tests for its new video section that will be available on both a mobile app and web.

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Pinterest adds location information to pins for stores

Pinterest has made waves in the news once again by announcing another new feature. Users are now allowed to upload information about their location, including opening times, address, and store phone number.

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Improve engagement through hashtags

If you’re not getting the amount of audience engagement you were initially hoping for, there is a very simple, straightforward way to start seeing those results. You will be pleasantly surprised at how simple and effective using hashtags can be.

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Finding images for your content marketing

During your final checks over your completed, ready to publish blog post there’s one last thing that you should add that will give it an added shine. No blog post is fully complete without accompanying images that illustrate your written article.

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