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Strategy

Strategy

We work with clients to create tailored, holistic digital marketing strategies encompassing our platform knowledge in a way that generates results.

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Resources
4 ways to make PPC work for your ecommerce business Budgeting: be clear on aims Where should you start when it comes to digital marketing? Wearing many hats is a prerequisite in marketing View all resources
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Case Study

Building a consumer brand in a competitive market - Halo Capsule

Halo Capsule is a vacuum technology specialist and produces a range of cordless vacuum cleaners that combine power and technology to be the most easy to use and efficient machines of their kind.
PPC

PPC

Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

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Resources
How to measure your return from advertising spend How to monetise audiences built through the Google Grant (RLSA) Using your budget amount to your advantage What is Quality Score & why does it matter? View all resources
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Case Study

Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
Social

Social

Our social offering focuses around advertising tools on established social media platforms, as well as platforms with newer advertising platforms such as TikTok.

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Resources
Shifting your message from empathy to empowerment How to measure your return from advertising spend Why you should use Facebook Lookalike Audiences Monitoring key metrics for marketing campaigns View all resources
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Case Study

Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
PR

PR

PR helps build your brand; both in the eyes of the public, and search engine rankings through clever media placements, targeting and creative writing.

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Resources
Are you part of the podcast boom? Quality over quantity in PR Choosing small can return big results! How to get started with PR View all resources
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Case Study

Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
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Home / Strategy Resources

The ABC's of Marketing Strategy

From personal branding to podcasting, reporting to results, our expert digital marketing team share their thoughts on the latest trends, insights and news.

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Choosing small can return big results!

Over the years there have been plenty of social media channels that have made a big impact in campaigns for businesses.

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In video, big impact is in the small touches

Inspiration can come from anywhere, and it can seep into the ideas and plans that we try to create each day. That comes into play every day in the Distract Creative Team.

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Using your budget amount to your advantage

In business, I’m often asked: "What sort of budget should be put into digital marketing?"

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Budgeting: be clear on aims

Deciding on a budget can be a real challenge, let’s be honest. What is right for one business won’t simply slot into another’s plans. Here, the Search Team spells out how to keep it focused.

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How much advertising budget should you start with?

There is no set number for a budget. There isn’t even any rhyme or reason for a specific amount that should be spent when discussing the budget for a campaign. What counts is just how the budget will be distributed to the channels required for the business in question to shine.

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Where should you start when it comes to digital marketing?

Research. Research. Research. If you’re ever unsure where to begin when looking at digital marketing for your campaign, those three points are a good place to start.

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Digital marketing’s black sheep – don’t discount Bing

Search engines have been a constant throughout the lifetime of the internet. Ever since the days where we would all marvel over the computers in the school library for an hour a day, we’ve always used search engines as guides, as the main gateway to sites that would have previously passed us by.

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Why video is integral to your business

‘Marketing is about values, so we want to be really clear on what we want people to know about us.’ - Steve Jobs

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Commercial partners – are they the right choice for your charity?

No matter what you’re working towards as a charity, there are myriad untold benefits that are available if you work together with those in the business community.

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