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Strategy

Strategy

We work with clients to create tailored, holistic digital marketing strategies encompassing our platform knowledge in a way that generates results.

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Resources
4 ways to make PPC work for your ecommerce business Budgeting: be clear on aims Where should you start when it comes to digital marketing? Wearing many hats is a prerequisite in marketing View all resources
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Case Study

Building a consumer brand in a competitive market - Halo Capsule

Halo Capsule is a vacuum technology specialist and produces a range of cordless vacuum cleaners that combine power and technology to be the most easy to use and efficient machines of their kind.
PPC

PPC

Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

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Resources
How to measure your return from advertising spend How to monetise audiences built through the Google Grant (RLSA) Using your budget amount to your advantage What is Quality Score & why does it matter? View all resources
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Case Study

Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
Social

Social

Our social offering focuses around advertising tools on established social media platforms, as well as platforms with newer advertising platforms such as TikTok.

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Resources
Shifting your message from empathy to empowerment How to measure your return from advertising spend Why you should use Facebook Lookalike Audiences Monitoring key metrics for marketing campaigns View all resources
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Case Study

Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
PR

PR

PR helps build your brand; both in the eyes of the public, and search engine rankings through clever media placements, targeting and creative writing.

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Resources
Are you part of the podcast boom? Quality over quantity in PR Choosing small can return big results! How to get started with PR View all resources
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Case Study

Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
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Beautiful campaigns, measurable results

PPC, PR & Social

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Strategy

Our team can help spot any hidden potential in your business to try and help a campaign shine for a new audience to discover your services.

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PPC (Pay Per Click)

Make your brand appear when potential customers are searching for what your company offers. This often delivers the best direct return in digital marketing today; with multipliers often being in double figures.

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Social

Powerful social media campaigns that get your target audience to stop scrolling through their feed, and interact with your brand. Producing measurable results for businesses: whether that being phone calls, leads or purchases.

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PR

From Digital to Local, PR is involved in every campaign we do at Distract. We help clients find audiences in channels that best suit them. They are finely tuned into what channels can be used for every client, with communication being key to a successful campaign.

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The latest from the Distract team

Case Study

Harnessing The Power Of Black Friday – Twisted Pendant

Twisted Pendant is a UK-based brand specialising in premium men’s jewellery at reasonable prices. With a dedicated e-commerce site and ranges including Italian silver, micro chains, earrings, bracelets, rings and more, they’re ideal for those looking for on-trend and quality style without a sky-high price tag.

Case Study

Changing buyer behaviour using multi-channel ads – Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.

Industry Commentary

Christmas Spotlight on John Lewis: The Good, The Meh and The Silly Festive Ads

Written by Lauren Thorpe, PR Executive Christmas is a big time of the year, and it is no different in the world of marketing. Over the past decade Christmas advertising has increased in popularity, with many people discussing their favourites of the year; and no brand has become more iconic in this phenomenon than the John Lewis Christmas ad which has become a tradition of Christmas in its own right.  Here at Distract, we’ve looked back over the past 18 years of John Lewis Christmas advertising to discuss what we think they got right, what they got wrong, and why these adverts have become such a staple of the holiday season.

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The Ultimate Guide to Crafting High-Performing PPC Campaigns

Creating high-performing PPC (Pay-Per-Click) campaigns can be a game-changer for your business. But how do you ensure your campaigns hit the mark?

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Is Influencer Marketing on the Decline? A Kylie Cosmetics Case Study.

Are traditional celebrity endorsements, which were once a cornerstone of marketing for brands like Kylie Cosmetics,  losing their effectiveness in today's market?

Case Study

Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.

Case Study

Utilising UGC on Paid Social – Plump It!

Plump It! is a cosmetic brand renowned for its flagship product, the Ultimate Lip Plumping Kit, offering the closest experience to lip filler without the need for injections. Their Hyaluronic Lip Plumper delivers instant hydration and remarkable long-term lip-plumping effects. With Plump It!, customers can achieve the coveted appearance of lip filler without the expense, inconvenience, and potential risks associated with needles.

Case Study

PPC and paid social for ROI and engagement – Twisted Pendant

Founded in 2017, Twisted Pendant is a global e-commerce brand specialising in designing custom pendants and premium jewellery. The brand predominantly sells its chains and rings on Etsy and offers its full range of products on its website.

Case Study

A hero case study for a charitable Christmas – St Barnabas

St Barnabas Hospice is the leading charity in Lincolnshire, providing palliative and end-of-life care to adults living with a life-limiting or terminal illness. The hospice opened its doors to its first patient over 40 years ago. Over four decades later, more than 100,000 people across Lincolnshire have received free, high-quality, compassionate end-of-life care and support.

Event

Thoughtmix Founder Acquires Distract

Peter Watson and Bradley McKenny, former Directors of Distract, have sold the digital marketing agency to Steve Bryant, founder and Managing Director of Umbrella Brands Group, behind affiliate marketing agency Thoughtmix.

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Has the UK Finally Embraced the American Fall Trend?

As soon as the first of September hits, it’s suddenly PSL season, autumn decor and cosy nights in front of the TV. But it’s only in recent years that the UK has been so autumn-obsessed. The team at Distract decided to delve deeper into the rise of the autumn aesthetic and why UK brands should be capitalising on the trend to connect with their consumers.

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Pitfalls to Avoid When Measuring Your Success

Sometimes, measuring your success can be disheartening, especially when you’re not seeing the results you want to see immediately. Oftentimes, playing the long game with your marketing strategy can lead to long-lasting success. Let’s explore a few common pitfalls to avoid when measuring success.

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How Do You Stand Out in the Crowd?

As more and more businesses and brands move to the online space, it’s becoming much harder to stand out from the crowd. In such a competitive space, you may find yourself getting bogged down and constantly worrying about staying on top. From TikTok marketing to competitor bidding, we’ll talk you through the best ways to stand out from the crowd.

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Traditional vs Digital Marketing

Traditional marketing has been around for decades, and more recently, the emergence of digital marketing is thriving in today’s technology-led society. Over the years, marketing has become one of the world’s largest industries, especially with the introduction of radio, TVs, the internet and phones. You’ll rarely go a day without running into an ad in this day and age, whether you’re walking, driving or scrolling through your phone.  Let’s explore the pros and cons of each strategy.

Event

Distract Draws Crowds at B2B Marketing Expo

Rounding off a busy year, Team Distract headed down to London to present at the B2B Marketing Expo, drawing huge crowds in the process.

Award

Time To Celebrate as Distract Revels in Raft of Award Nominations

We’re no strangers to awards at Distract, but we’re celebrating this December as we’ve managed to pick up three nominations along with several of our clients being nominated for recognition at the CityX Lincolnshire Innovation and Technology Awards.

Award

Distract directors named in Lincolnite’s 30 Under 30 again

It’s time to celebrate once again as Managing Director Peter Watson and Operations Director Bradley McKenny have been named as two of the Lincolnite’s prestigious 30 Under 30 list for the second time.

Event

Distract Returns to the B2B Marketing Expo

Distract will once again be exhibiting at the B2B Marketing Expo, taking place at the ExCel, London on 16-17th November.

Ask Distract

Should we use personal branding in B2B?

Educating your audience about your brand, and sometimes even your product, can often be key to unlocking a higher conversion rate. We asked the team how funnels can help with this, and how they can be used to deliver more conversions!

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How do funnels work in digital marketing?

Educating your audience about your brand, and sometimes even your product, can often be key to unlocking a higher conversion rate. We asked the team how funnels can help with this, and how they can be used to deliver more conversions!

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How can we devise a digital marketing strategy?

With so many platforms, digital marketing options and varying specialisms within your marketing team, how can you even begin to devise a digital marketing strategy? We asked our team for some insight!

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How can we utilise new platforms like TikTok?

Marketing Managers often ask us how to utilise new platforms like TikTok - with new platforms being released every other year, it can be hard to keep track! We spoke to our team about this, and here’s what they had to say!

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How can we keep marketing during a crisis?

A question that's been raised a lot recently is how brands can keep marketing during a time of crisis. We asked our team, and here's what they said!

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Should we make a Podcast?

Marketing Managers often ask us if a Podcast is right for their brand - we asked our team, and here's what they said!

Vacancy

Internships, Placements and Work Experience

Unfortunately we do not currently have any Internships, Placements and Work Experience available at the moment due to COVID-19 and our office closure.

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