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Strategy

Strategy

We work with clients to create tailored, holistic digital marketing strategies encompassing our platform knowledge in a way that generates results.

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Resources
4 ways to make PPC work for your ecommerce business Budgeting: be clear on aims Where should you start when it comes to digital marketing? Wearing many hats is a prerequisite in marketing View all resources
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Case Study

Building a consumer brand in a competitive market - Halo Capsule

Halo Capsule is a vacuum technology specialist and produces a range of cordless vacuum cleaners that combine power and technology to be the most easy to use and efficient machines of their kind.
PPC

PPC

Pay Per Click includes any bidding-based advertising. This includes Google, Facebook, Bing, and Instagram Ads, as well as platforms such as Reddit, Quora and TikTok.

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How to measure your return from advertising spend How to monetise audiences built through the Google Grant (RLSA) Using your budget amount to your advantage What is Quality Score & why does it matter? View all resources
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Case Study

Google Grant & Shopping Ads for RNID

The Royal National Institute for Deaf People is the largest charity for people with hearing loss in the UK. As well as funding research to find a cure for hearing loss, the charity encourages the take-up of new technology and medical treatments to help people manage their condition. The organisation is also a champion of equality; campaigning so the people the charity supports can make the same life choices as everyone else without barriers.
Social

Social

Our social offering focuses around advertising tools on established social media platforms, as well as platforms with newer advertising platforms such as TikTok.

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Shifting your message from empathy to empowerment How to measure your return from advertising spend Why you should use Facebook Lookalike Audiences Monitoring key metrics for marketing campaigns View all resources
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Case Study

Changing buyer behaviour using multi-channel ads - Vets Now

Vets Now is the leading out-of-hours veterinary service in the UK. They are on hand to deal with all sorts of pets out-of-hours in locations across the country, aiming to provide a rapid and effective service when animals suffer illness or injury outside regular surgery hours.
PR

PR

PR helps build your brand; both in the eyes of the public, and search engine rankings through clever media placements, targeting and creative writing.

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Are you part of the podcast boom? Quality over quantity in PR Choosing small can return big results! How to get started with PR View all resources
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Case Study

Press, Podcasts and new business pitches for Streets

Streets is a well-established and widely respected mid-tier, top 40 UK firm of Chartered Accountants, tax specialists and business advisors. With its Head Office in the Midlands, the practice has a network of offices across the UK, including a recently created dedicated media group working with media production companies, as well as those engaged with entertainment, influencers and gaming professionals.
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Home / Strategy Resources

The ABC's of Marketing Strategy

From personal branding to podcasting, reporting to results, our expert digital marketing team share their thoughts on the latest trends, insights and news.

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Should you always jump on every trend?

In marketing, there’s a real underlying cult-like feel to everyday life...

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Selective or all-out marketing? What’s your best option?

Marketing is somewhat of a nuanced discipline. Unlike other professions, there is no right or wrong way to engage in it. For all the university degrees, professional qualifications and expert-led seminars that exist, nobody can truly tell you how to succeed or indeed, truly measure success.

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Starting 2022 marketing off right

It may seem like we are all walking through treacle when it comes to business in 2022. The devastating effects of COVID-19 have not been undersold by any means, but it pays to be optimistic in business and therefore, marketing.

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Dare to be different? Is unconventional marketing for you?

Getting a killer campaign out there that will get people talking or thinking about your brand is sometimes a dream that many never execute. But really, do you need to?

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Should you be engaging in Christmas advertising this year?

When does Christmas officially begin? Does anyone know? Some believe it starts immediately after Halloween, but for marketers, it’s often kicked off by the John Lewis Christmas ad.

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Is a rebrand worth it?

You’ll have all seen the Facebook rebrand this week. To differentiate between Facebook as a platform and the other brands that Mark Zuckerberg’s company owns, Instagram, WhatsApp and VR subsidiary Oculus, the company will now be called Meta.

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Influencers, has the time come to reassess their worth?

A survey by Sitecore that appeared on Marketing Week suggested 73% of those aged between 18 and 44 find influencers vain and annoying.

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The importance of ad spend

The pandemic has brought many things into sharp focus, not least the fragility of the economy. Moreso it would seem the weak grasp that most SMEs seem to have on the importance of maintaining marketing and advertising.

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Building an audience through creative content

Content creation is the backbone of many marketing campaigns in different industries. It can help redefine or simply define what a business does, and how they’re doing it.

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